Can you get a Skilled Worker visa as an advertising or marketing associate professional?
Yes, for now. You can get a UK Skilled Worker visa as an advertising or marketing associate professional (SOC 3554) because the job is on a shortage list, until the list’s end date.
What you need
You must have:
- a job offer from a UK employer that's allowed to sponsor visas (check the sponsor list)
- a "certificate of sponsorship" from that employer: a reference number with details of your job
- a salary of at least £33,400 a year
- English at level B2: you can usually prove it with an approved test or a degree taught in English (ways to prove it)
- £1,270 in savings, unless your employer covers your first month or you've been in the UK for 12 months or more
Check the date. The Temporary Shortage List only counts if your employer gives you your certificate of sponsorship before 31 December 2026.
How much it costs
| Visa fee, applying from outside the UK | £819 for up to 3 years £1,618 for more than 3 years |
|---|---|
| Visa fee, applying from inside the UK | £943 for up to 3 years £1,865 for more than 3 years |
| Healthcare surcharge | usually £1,035 a year |
| Savings to show (if needed) | £1,270 |
For example, a 3-year visa from outside the UK costs £819 plus £3,105 for the healthcare surcharge: £3,924 in total. Your partner and children pay too if they come with you. Full fees.
How long it takes
- You'll usually get a decision within 3 weeks if you apply from outside the UK.
- It's usually 8 weeks if you apply from inside the UK.
- Your visa can last up to 5 years. You can extend it.
- After 5 years you may be able to apply to settle in the UK.
How to apply
- Get a job offer from a licensed sponsor and ask for this job's occupation code (3554).
- Get your certificate of sponsorship reference number from your employer.
- Prove your English and get your documents ready (documents list).
- Apply online on GOV.UK: apply from outside the UK. You'll pay the fee and the healthcare surcharge.
- Prove your identity, using the ID Check app or at a visa application centre.
Things to check
- Do make sure the job description matches the work you'll actually do. The occupation code must fit the job.
- Do check your employer is on the licensed sponsor list.
- Don't apply before you have a certificate of sponsorship. You need a confirmed job offer first.
- Don't count overtime, bonuses or allowances. Only guaranteed basic pay counts towards the salary.
- Don't change job or employer without updating your visa.
Based on the UK Immigration Rules and the Skilled Worker visa guide on GOV.UK. This is a summary, not advice about your own situation.
The rules in detail
SOC 2020 code 3554 (Advertising and marketing associate professionals) is Medium Skilled (RQF level 3–5) and is on the Temporary Shortage List. The Temporary Shortage List applies where the certificate of sponsorship was issued before 31 December 2026. It is listed in Table 1a of Appendix Skilled OccupationsT1a · 29 Oct 26: only for people granted Skilled Worker permission under the rules before 22 July 2025 who have held it continuously since, unless the job is on the Immigration Salary List (option D) or the Temporary Shortage List.
Source: Appendix Skilled Occupations and eligible occupations and codes, GOV.UK.| Occupation | Advertising and marketing associate professionals |
|---|---|
| Skilled Worker eligibility | Medium Skilled |
| Going rate | £33,400 a year (£17.13 an hour)T1a |
| Appendix table(s) | Table 1a, Table 2aa |
| Immigration Salary List | No |
| Temporary Shortage List | Yes, certificate of sponsorship issued before 31 December 2026Advertising and marketing associate professionals |
| Eligible for PhD points | No |
| Equivalent SOC 2010 code(s) | 3412, 3416, 3543, 4151, 7215 |
| SOC 2020 group | 35 Business and public service associate professionals › 355 Sales, marketing and related associate professionals |
Going rates for 3554 in Appendix Skilled Occupations
A code can appear in more than one table. Each table applies to different applicants. Rates are per year for a 37.5-hour week and must be pro-rated for other hours.
| Table and who it applies to | Going rate | 90% | 80% | 70% |
|---|---|---|---|---|
| Table 1aOnly for people granted Skilled Worker permission under the rules before 22 July 2025 who have held it continuously since, unless the job is on the Immigration Salary List (option D) or the Temporary Shortage List. | £33,400 £17.13/hr | n/a | n/a | £33,400 £17.13/hr |
| Table 2aaFor applicants using options F–J who were granted Skilled Worker permission before 22 July 2025 and have held it continuously, unless option I (Immigration Salary List) or the Temporary Shortage List applies. Not eligible for Global Business Mobility or Scale-up. | £26,300 £13.49/hr | n/a | n/a | £25,000 £12.82/hr |
Salary thresholds that apply to 3554
Under Appendix Skilled Worker, the salary must equal or exceed both the general threshold and the going-rate figure for the points option used. This table puts the two figures side by side for each option. It does not say which option applies to any person. See salary thresholds for the conditions on each option.
| Option | Condition | General threshold | Going-rate figure | Higher of the two |
|---|---|---|---|---|
| A | Standard | £41,700 | £33,400 (100%) | £41,700 |
| B | The applicant has a PhD in a subject relevant to the job | £37,500 | Not applicable | – |
| C | The applicant has a PhD in a STEM subject relevant to the job | £33,400 | Not applicable | – |
| D | The applicant is being sponsored for a job on the Immigration Salary List (this code is not on the list) | £33,400 | Not applicable | – |
| E | The applicant is a new entrant at the start of their career | £33,400 | £33,400 (70%) | £33,400 |
| Option | Condition | General threshold | Going-rate figure | Higher of the two |
|---|---|---|---|---|
| F | Standard | £31,300 | £26,300 (100%) | £31,300 |
| G | The applicant has a PhD in a subject relevant to the job | £28,200 | Not applicable | – |
| H | The applicant has a PhD in a STEM subject relevant to the job | £25,000 | Not applicable | – |
| I | The applicant is being sponsored for a job on the Immigration Salary List (this code is not on the list) | £25,000 | Not applicable | – |
| J | The applicant is a new entrant at the start of their career | £25,000 | £25,000 (70%) | £25,000 |
Rule changes that named 3554
- HC 997: Skilled Worker changes laid on 1 July 2025 (1 July 2025)
Job titles under SOC 3554
GOV.UK lists these related job titles:
- Advertising and marketing executives
- Fundraisers
- Market researchers (excludes interviewers)
- Marketing associate professionals not elsewhere classified
More job titles from the ONS SOC 2020 index (5)
- Brand ambassador
- Business development executive
- Fundraiser
- Marketing consultant
- Marketing executive
What the job involves
Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
Typical tasks
- Discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
- Collates and interprets findings of market research and presents results to clients
- Through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
- Develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications
Typical entry routes and qualifications
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.
Description: ONS SOC 2020 Volume 1.
Questions about SOC 3554
Can you get a Skilled Worker visa as an advertising or marketing associate professional?
Yes, for now. You can get a UK Skilled Worker visa as an advertising or marketing associate professional (SOC 3554) because the job is on a shortage list, until the list's end date. SOC 2020 code 3554 (Advertising and marketing associate professionals) is Medium Skilled (RQF level 3–5) and is on the Temporary Shortage List. The Temporary Shortage List applies where the certificate of sponsorship was issued before 31 December 2026. It is listed in Table 1a of Appendix Skilled Occupations: only for people granted Skilled Worker permission under the rules before 22 July 2025 who have held it continuously since, unless the job is on the Immigration Salary List (option D) or the Temporary Shortage List.
What is SOC code 3554?
3554 is the SOC 2020 code for Advertising and marketing associate professionals. Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
What is the going rate for SOC code 3554?
Table 1a of Appendix Skilled Occupations gives a going rate of £33,400 a year (£17.13 an hour) for 3554, based on a 37.5-hour week. It must be pro-rated for other working hours.
Is 3554 on the Temporary Shortage List?
Yes, for advertising and marketing associate professionals. It applies where the certificate of sponsorship was issued before 31 December 2026.
What job titles use SOC code 3554?
GOV.UK lists: Advertising and marketing executives, Fundraisers, Market researchers (excludes interviewers), Marketing associate professionals not elsewhere classified.
Sources
- Skilled Worker visa: eligible occupations and codes (GOV.UK, updated 29 April 2026)
- Immigration Rules Appendix Skilled Occupations (GOV.UK, updated 29 October 2026)
- Skilled Worker visa: temporary shortage list (GOV.UK, updated 20 July 2026)
- Immigration Rules Appendix Skilled Worker (GOV.UK, updated 29 October 2026)
- ONS SOC 2020 Volume 1: structure and descriptions of unit groups
Compiled by SWC Editorial Team from the sources above. An information summary, not immigration advice. Report an error on this page.